About
A dream
When it all started in 2005, our dream was to create and develop acoustic guitars whose sound, playability and aesthetics would match the talent of the best guitarists and inspire them. Because our roots were in Berthier-sur-Mer, at the heart of the Appalachians, we also dreamed of enhancing the value of the Picea Rubens, commonly known as the Adirondack’s red spruce, a rare wood essence which grows abundantly in our splendid region, known worldwide for its exceptional harmonic qualities. Finally, we dreamed of a high-quality instrument which would bear the name of a goose then reflecting our terroir, where the Picea Rubens grows and where snow geese come to rest during their annual migrations.
Becoming a reality
Therefore, we gathered a team of passionate craftsmen and luthiers around Robin Boucher to patiently and meticulously make and assemble handcrafted, acoustic guitars with an outstanding sonority. This team, refined and enriched over the years, excels every day with hard work and dedication.
Each of our guitars has its own personality tailored to its musician’s expectations, but all have in common an extraordinary projection, an unparalleled harmonic richness and balance, and a reliable range of frequencies allowing the guitarist to convey his full scope of emotions, from the rawest to the subtlest, to his audience. Many renowned artists in Canada and abroad are pleased to share their unique connection to their Boucher guitar (see ARTISTS). That is also why our instruments are so appreciated by singer songwriters and performers in search of new inspiration.
Our soundboards are so highly regarded that, after keeping the best for our own instruments, we still sell several thousand every year to other world-renowned acoustic guitar manufacturers.
Vintage guitar lovers are always surprised and seduced by our guitars’ sound attributes, which would otherwise not be available on the new acoustic guitar market without Boucher Guitars.
Of course, we owe a great deal to Picea Rubens, but we have also managed to find the most beautiful exotic woods available on the world market, enabling us to bring an amazing aesthetic to the prodigious sound of our guitars.
We have worked very hard to achieve this result and have remained true to our objectives. We are proud of our journey, which, despite the pitfalls we have encountered, has brought us to where we are today.
And looking to the future
We are creative, and we like to innovate. We were the first to introduce torrefied Picea Rubens soundboards. Several testimonies from leading specialty magazines and renowned luthiers have called the torrefied soundboard the most significant innovation in the world of high-end acoustic guitar in the last 40 years. Furthermore, since 2011, we have done more research on the structure and robustness of our guitars, their playability, the comfort of their necks and their overall finish. As a result, we have consistently made improvements to our product without ever sacrificing the sublime sound that characterizes our guitars. Our latest dream is to generate a renewal into the acoustic guitar industry. And you know what? We are getting there!
Geese show such interesting behaviors!
A team flight.
Geese travel in large groups and migrate as families to ensure their safety and to support each other during the flight. The spectacle of a group of geese flying in a “V” formation high in the sky is no doubt familiar to you, and the reason that geese fly in this way is that it makes migration flight much easier for each bird, allowing the group to fly up to 71% farther than if each bird were flying alone. Birds play different roles depending on their positions.
When the head goose becomes tired, the birds rotate so that another takes the lead. Birds flying behind honk to encourage leaders to keep pace. With such a natural inclination for cooperation, these gregarious animals have a valuable lesson to teach us about teamwork and compassion.
Unbridled Loyalty.
Geese are fiercely loyal animals. They can live to age 25 and choose their mate and remain together until death separates them. These birds are also very protective of their partners and goslings. If a partner or goose becomes ill or injured, the goose will often refuse to leave the distressed family member. This protective instinct takes precedence over its own survival; it will remain with its partner even though winter is coming, and the other geese are flying south.
A goose will react emotionally to the loss of a partner or to unhatched eggs by withdrawing from others to grieve. Nobel laureate Konrad Lorenz compared the expression of sadness of the geese to that of young children by writing that “their eyes dig deep in their sockets and the individual presents himself in a depressed way, literally letting his head fall. »